A little bit about Bini Chohan Jewellery...
Hi, I’m Bini Chohan, Founder of Bini Chohan Jewellery. I'm a jewellery designer, mother to an amazing kid, and I have a love for bad jokes, my dog, cooking, eating, nature, science and binge watching any kind of medical drama! I'm pretty much a TV-Qualified doctor because I've seen every episode of Grey's Anatomy at least 7 times - That counts for something, right? Haha 😂
I have been making jewellery for over 12 years, and I've watched trends come and go, and then come back around again. What I've learned in all this time is that elegance, simplicity and quality never go out of style.
With that in mind, I set out to create jewellery which can be worn anytime – Something I call Everyday Jewellery. Whether you're at the office and need something pretty yet minimalistic, or out out on the weekend and want something that pulls your outfit together, or a special gift for a loved one, you’ll be able to find it here.
Ethos and Sustainability
I believe we should all be mindful and look after our beautiful planet, after all this is our home! This is always in my mind, from designing pieces through to buying the necessary materials to make them come to life. I always research and strive to make better choices within my designs so that you can feel assured that your jewellery is eco friendly and affordable too.
As part of my design process, I make a prototype piece of each design, and wear it for a good amount of time to test its strength and quality. Quality and durability are key for me, it means the jewellery is better value for you, because it’s long lasting so it won’t end up being thrown away quickly like plated jewellery is.
I also design my pieces with sustainability in mind. I spend a lot of time researching and testing the materials that I use to craft my designs. They need to be ethical, environmentally friendly, and the opposite of fast, throwaway fashion. I work with 925 Hallmarked Sterling Silver and 14k Hallmarked Filled Gold so these pieces will stand the test of time.
I use ethically sourced high grade gemstones, beautiful Swarovski Crystal elements and I recycle the metal components of my jewellery wherever possible. My packaging is also FSC® Certified and fully recyclable, so you can have beautiful jewellery without any of the guilt or worries about how it impacts the world around us.
Another thing I believe is that good jewellery should be accessible to all. This is why I keep my prices affordable – You shouldn’t have to pay the earth for basic plated jewellery that doesn't last, when you can pay much less for demi-fine jewellery that will last you years and years even with daily wear.
Each piece of Bini Chohan jewellery is made with attention to detail and love, and I hope that when you wear yours that it brings you happiness and a confidence that helps you take on the world!
- Bini xx